Lucid Air Named Best Car Design for 2020 in the Good Design Awards
The Lucid Air was awarded a Good Design Award for 2020 by The Chicago Athenaeum.
Images: Lucid Motors
The Lucid Air has been named Best Car Design for 2020 in the Good Design Awards. One of the world’s most prestigeous design prizes, The Good Design Awards have been an annual fixture since 1950, and are hosted by The Chicago Athenaeum Museum of Architecture and Design.
Christian Narkiewicz-Laine, architecture critic and chief curator of The Chicago Athenaeum’s Good Design® awards said: “In a word: Bold. The new battery-electric Lucid Air is an aesthetic shotgun approach to vehicle design that will clearly transform, if not revolutionize the transportation industry in the future,”
“Designed for Lucid Motors by former Audi-Volkswagen designer Derick Jenkins, the new luxury sedan is sleek and elegant, sculpted like a streamlined aircraft, while its futuristic details exit in a very clean and orderly approach, something more relatable, clearly future-focused, but still enduringly smart and sophisticated.”
“What’s more, the new electric car, unofficially dubbed ‘Tesla killer,’ is also giving Tesla a run for the money in terms of pricing, technology, and performance.”
“The California-based startup Lucid Motors is a game-changing electric vehicle in the near future, standing out from the fold with proven performance and a new vision developed by industry veterans, skilled designers and, crucially, all the financing in the world,” Narkiewicz-Laine continues.
“Jenkin’s amazing muscular design for Lucid Air is a stunning break-through vehicle from the otherwise dull, monotonous American car industry as we know it.”
While there is no doubt the Lucid Air nails its design brief, I would rather wait until the vehicle has had a successful market introduction and is in the hands of journalists and customers before dubbing it a ‘Tesla killer’ or ‘game-changer’. Many manufacturers, from established automakers like Nissan and Mercedes-Benz, to fresh startups such as Fisker and Rivan have exciting EV concepts in development.
Their financial success and ability to compete with Tesla depends on how quickly — and profitably — they can scale their EV manufacturing. A task that has taken Tesla many years to perfect.
You can read more about the Lucid Air’s Good Design Award below:
Source: The Chicago Athenaeum Museum of Architecture and Design