Polestar Australia and DEEPAL Australia have both announced expansions of their Australian retail operations, hoping to build brand awareness of their electric vehicle offerings and drive sales in new markets:
Solitaire Automotive Group will operate Polestar Adelaide, aiming to combine online test-drive bookings and customer enquiries with a traditional dealership experience, differing from the brand's flagship 'Spaces'. Polestar has recently introduced the Polestar 3 and Polestar 4 SUVs to Australia, and is pinning its hopes on these SUVs to dramatically increase sales after a 30% fall in 2024 to 1,713 units.
Deepal is moving into Perth, Adelaide and Brisbane, as the Inchcape-distributed brand looks to attract customers with its S07 SUV, which offers a 79kWh battery with up to 475km of range, starting from $53,900. Deepal will however have their work cut out for them; the electric SUV segment in Australia is booming at the moment with the ever-popular Tesla Model Y, BYD Atto 3 and Seal PHEV, and newcomers from Xpeng, Leapmotor and Chery newly entering the market.
Polestar’s Adelaide retail space. Image: Polestar Australia
Image: Deepal Australia