BMW iX electric SUV and i4 Gran Coupe to make North American public debut on June 4

BMW’s iX ‘Sports Activity Vehicle’ at its recent Chinese Debut. Images: BMW

BMW’s all-electric iX Sports Activity Vehicle i4 Gran Coupé will debut to the media at [SPACE] by BMW — a new brand experience at The Grove in Los Angeles — on Tuesday June 1. On June 4, [SPACE] by BMW will open to the public until November 30.

The iX and i4 Gran Coupe will also be available to order from 3:01 p.m. PST / 6:01 p.m. EST on June 1, with deliveries estimated to commence in early 2022.

We’ve covered both global launches previously on EV Brief; The iX SAV in xDrive50 specification produces 370kW (503 PS) and offers a 600km (373 mi) WLTP range, while the iX xDrive40 produces 240kW (326 PS) and offers a 500km (310 mi) range. The performance-oriented i4 Gran Coupe will make 390 kW (530PS) in the top-level guise, with a range up to 590km (366mi) according to BMW.

[SPACE] by BMW is the brand’s chic take on redefining the customer experience, engaging local artist Spencer Mar Guilbert to collaborate on “the interior design, drawing inspiration from both the natural world and the iconography of street art” according to BMW. The two-story space will feature vehicle displays from BMW, BMW M, BMW i, MINI and BMW Motorrad.

“The debuts of the BMW iX and i4 are only the beginning,” said Uwe Dreher, vice president of marketing, BMW of North America. “We wanted to do something special to introduce these new vehicles, which is why we’ve created a brand platform in one of the most important electric vehicle markets in the world.” Dreher continued: “But [SPACE] by BMW will go beyond just vehicle debuts and displays. We will have a full schedule of programming and events which will create opportunities to engage and connect with consumers.”

The BMW i4 Gran Coupe.