Polestar Australia to open its first retail Space showroom concept in Melbourne

The Polestar Space in Oslo’s main shopping district. Images: Polestar

Polestar Australia announces its first retail "Space" will open in Victoria at the Chadstone Shopping Centre this summer. Spaces are an opportunity for prospective customers to get up close to the cars, without the pressure of the traditional dealership model (similar to Tesla).

The award-winning Space concept has been designed to supplement the brand’s digital-first retail model, providing customers with an environment to connect with the brand, take a test drive, and experience the customer-centric approach of its team.

Specialists, rather than salespeople, staff Polestar spaces meaning that there's room for customers to explore at their own pace and seek expert assistance if required to help with questions without the pressure of a sale.

Samantha Johnson, Head of Polestar Australia said, “We are excited to announce the location of our first Polestar Space. Chadstone Shopping Centre is a destination, and Australia’s largest shopping precinct.

“Our Space concept has been carefully designed to reflect the brand’s minimalist brand philosophy while presenting a welcoming environment in which customers can experience the all-electric Polestar 2 at leisure. 

 It’s not clear whether the new Chadstone Space will offer a service facility; Polestar’s Australian website still states that service locations are coming soon. We understand that presently, servicing and warranty work is either arranged through the collection of customer vehicles, temporary Polestar Spaces, or select Volvo dealerships.