Polestar confirms entry into Australian and key Asian markets by end of 2021
Polestar expands into five new markets in 2021 including Australia and New Zealand
Polestar to add five new markets across Asia Pacific
Polestar 2 will be available in 18 markets across Europe, North America and Asia Pacific by end of 2021, including Australia, New Zealand and Singapore
Polestar has today announced the expansion of its global footprint in 2021 with the addition of five new markets in the Asia Pacific region. These markets will join three new and previously announced European markets, bringing Polestar’s global footprint to 18 countries by the end of the year. The new markets include South Korea, Singapore, Hong Kong, Australia and New Zealand.
“The brand is gathering real momentum, and it is great to be expanding with Polestar 2 beyond our initial global markets in China, North America and Europe,” says Thomas Ingenlath, CEO of Polestar.
Preparations in these markets are at different stages as the brand organises market launches and eventually the opening of online sales. Specific dates and details for each market will be published locally to include model specification and product pricing.
Key for Australia and South Korea, local independent Polestar sales units are being established and new Managing Directors have already been appointed. In Australia the local organisation will be led by Samantha Johnson, and Jongsung Ham will head up Polestar in South Korea. The other markets will likely be operated on an importer basis, with local partners to be confirmed in due course.
According to Nathan Forshaw, Polestar’s new head of the China and Asia Pacific regions, “specific roll-out timing is at an advanced planning stage and the recruitment of key individuals has begun.” He adds “While we are growing rapidly, we are ensuring both our organisation and processes ensure a consistent and truly Polestar experience for our customers, wherever they are based.”
Polestar has already had a presence in Europe and North America since launch in 2020, and retails the Polestar 2 through its website and its “Spaces”; a term for centrally located design-focused showrooms in the style of Tesla stores.