JLR has big plans for 2025 with six EV Land Rovers, all EV Jaguar range
Jaguar land rover commits to all-electric future; fully electrified Jaguar Range by 2025 and progressive roll out of land rover BEVs
Jaguar Land Rover is racing headlong into an all-electric future, with plans revealed to scrap all combustion engine Jaguar models from the line up by 2025. In addition, the company plans to launch six all-electric Land Rover/Range Rover models by the same year.
Jaguar represents the epitome of British tradition, and has often been accused of struggling to evolve with the times. The company suffered from a COVID-19 related sales decline in 2020, delivering 23.9% fewer units than 2019 . This new global strategy, referred to as “Reimagine” by Jaguar is a firm response to the EU block’s stringent CO2 and greenhouse gas reduction targets over the coming decade.
Jaguar’s I-Pace has been a sales success for the company
Under the leadership of Chief Executive Officer Thierry Bolloré, the Tata Group-owned Land Rover and Jaguar brands will rely on two separate electric architectures with two clear, unique personalities. The first all-electric Land Rover will arrive in 2024, with diesel engines likely to be phased out completely by 2026. Jaguar’s Model line up will be completely electrified by 2025. Although it’s not yet known which models will comprise this line up, Jaguar has confirmed the nearly complete electric XJ has been scrapped.
Jaguar Land Rover CEO Thierry Bolloré.
Jaguar’s I-Pace has been a relative success for the company, selling 7,807 units worldwide in Q4 2020. The I-Pace’s unconventional styling likely hints at the future of Jaguar’s line up: heavily skewed towards profitable SUVs, with a sport-oriented aesthetic and smart packaging.
Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced hybrid vehicles.
Land Rover’s Defender PHEV will eventually be joined by an all electric variant
Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform.
Jaguar Land Rover is aiming to achieve net zero carbon emissions across its supply chain, products and operations by 2039. The company is also carrying out research in fuel-cell powertrains, as many global economies look toward hydrogen. Jaguar claims fuel cell powered prototypes will be on UK roads within the next 12 months. Jaguar Land Rover plans to spend circa £2.5bn annually in electrification technologies and the development of connected services and technology.
Jaguar currently offers one all electric I-Pace model, plus hybrid versions of the F-Pace and E-Pace.