Genesis to be EV only brand; plans for 100% zero emission line-up by 2030
The Genesis GV60 electric crossover retains familiar design details.
Under Genesis’ electrification strategy, all new vehicles will be purely electric starting from 2025 with fuel cell EVs and battery EVs
Genesis has big plans to become a 100 percent zero-emission vehicle brand by 2030 and also aims to become carbon neutral by 2035
Genesis is a brand aspiring to establish itself amongst the big volume luxury players such as Mercedes-Benz, BMW and Audi, as well as other premium brands like Jaguar, Volvo, Lexus and Alfa Romeo. The automaker — a subsidiary of Hyundai — now has some recognisable design cues such as the Two Lines headlight theme, but its first all-electric vehicle based on Hyundai’s E-GMP platform — the Genesis GV60 — pushes aesthetic boundaries further with its purposeful, sporty stance and not-quite-an-SUV appearance.
We like the rear design of the GV60, with its muscular rear lights and full length brake light.
Genesis announced its electrification strategy yesterday, promising that all new vehicles from 2025 will be purely electric, comprising a combination of battery electric vehicles (BEVs) and Fuel Cell Electric Vehicles (FCEVs). Genesis claims it will devote resources to building next-generation technology to maximise performance and efficiency from lithium-ion batteries.
Furthermore, the automaker announced it will be a 100 percent zero-emission vehicle brand by 2030, and a carbon neutral brand by 2035.
The GV60 in side profile.
Hyundai Motor Group Chairman Euisun Chung said in the launch video that “Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Euisun Chung. “Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”
Jay Chang, Global Head of Genesis said “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”
Genesis plans to differentiate itself from sister brands Hyundai and Kia by pushing the design, luxury, and technological bona fides of its line-up. The automaker will begin a trial of wireless vehicle charging in South Korea next year, and Genesis wants to be considered a serious luxury manufacturer, as evidenced by its use of high-grade cabin materials. “Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”
The interior of the Genesis GV60
Genesis’ Crystal Sphere drive controller.
In the below teaser image, we can clearly see the X Concept two-door concept vehicle, flanked by a number of coupes, sedans and SUVs. While we can expect many of these to be E-GMP-based, it is expected that the Hyundai Motor Group will unveil an additional modular electric architecture to support the rollout of larger SUVs and sedans in the future. In the short term however, expect an electrified version of the petrol GV70 SUV, and the G80 Electrified from 2022.
Genesis teases a full range of EVs, as the company plans to ditch internal combustion engines by 2030.