Mercedes-Benz EQA electric crossover confirmed for Australian arrival in June 2021

Mercedes-Benz expands EQ range in Australia - EQA 250 available from June

Mercedes-Benz is set to get a head start over its rivals in Australia, beating Hyundai’s IONIQ 5, Tesla’s Model Y and BMW’s iX3 to market this year. The manufacturer has confirmed that the EQA 250 will open for orders from Australian customers next month, with deliveries to commence in June.

Priced from $76,800 AUD for the EQA 250 and $84,100 for the EQA 250 Edition 1 (excluding on-road costs), both models feature an asynchronous electric motor at the front axle, with 140 kW (190 PS) or power and 375 Nm (276 lb ft) of torque.

Regarding the battery, Mercedes-Benz has a 420 volt lithium ion battery with five modules and 200 cells in a double decker design. It offers a net energy content of 66.5 kWh, with an energy consumption rating of 16.2kWh/100km. The EQA 250 offers 480 kilometres ADR range (426km/265miles WLTP), so expect around 400km in real world Australian conditions.

Mercedes-Benz Australia is offering a comprehensive standard equipment list on the EQA. The EQA 250 receives adjustable damping with DYNAMIC SELECT driving modes, 19-inch AMG 5-twin spoke AMG alloy wheels, the twin-10.25-inch MBUX infotainment system/instrument cluster, Apple Carplay/Android Auto, wireless phone charging, DAB+ digital radio, DISTRONIC active distance assist cruise control, and active assists including blind-spot monitoring, Traffic Sign Assist, lane keeping and automatic emergency braking.

The Edition 1 package is a limited volume option, and includes the above features plus 20-inch AMG multi-spoke alloy wheels in matte copper, AMG exterior trim, Neva grey leather, backlit design trim elements in the interior, silver chrome metallic finishes, AMG pedals, illuminated door sill panels, a unique vehicle key, sports multifunction steering wheel, and most importantly, “Edition 1” floormats.

We can’t wait to see the EQA 250 land in Australia. While the EQA range is still based on Daimler’s MFA2 platform architecture—we’ll have to wait for the EQS to debut the modular MEA platform—it’s size, performance, equipment, looks and price should see it compete admirably in the popular premium compact crossover market in Australia. We covered the global launch of the EQA range extensively; for more information and pictures, read our article here

---

Mercedes-Benz Reveals Unique Hyperscreen for Upcoming EQS EV

View fullsize

The new MBUX Hyperscreen comprises three individual OLED displays underneath a single piece of Gorilla Glass. Images: Mercedes-Benz AG

Mercedes-Benz is premiering its new MBUX (Mercedes-Benz User Experience) multimedia interface, which will debut in the upcoming EQS battery electric sedan. Dubbed MBUX Hyperscreen, the digital experience promises to transform how we interact with the vehicle, and provide a “wow” effect according to Mercedes-Benz.

The marketing video (below), was almost like one which you might expect from Apple or Samsung, with the carmaker spruiking the technical specs of the computing power behind the new in car system. With 8 CPU cores, 24-gigabytes (GB) of RAM and 46.4 GB per second RAM memory bandwidth, Mercedes-Benz is promising a next-generation infotainment system that delivers an intuitive experience, and actually learns driver behavior.

According to Gorden Wagener, Chief Design Officer Daimler Group, “We merge technology with design in a fascinating way that offers the customer unprecedented ease of use. We love simplicity, we have reached a new level of MBUX.”

Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO states that the MBUX Hyperscreen continually gets to know the customer better through machine learning, and delivers a personalised infotainment and operating offering before the driver has to even access or scroll through menus.

With context sensitive awareness, the MBUX system proactively displays the right functions at the right time for the user, supported by artificial intelligence. The system is optimised by changes in the surroundings and user behaviour. The so-called zero-layer provides the user at the top level of the MBUX information architecture with dynamic, aggregated content from the entire MBUX system and related services; deep menu layers — a criticism of complex current generation infotainment systems — are a thing of the past.

Mercedes-Benz provides these four examples as use cases:

The user can accept or reject the respective suggestion with just one click:

• If you always call a certain friend on the way home on Tuesday evenings, you will be asked to make a corresponding call on that day of the week and at this time of day. A business card with its contact information appears, and - if stored - its image appears. All MBUX suggestions are linked to the user's profile. If someone else drives the EQS on a Tuesday night, this recommendation is not made – or there is another, depending on the preferences of the other user.

• If the EQS driver regularly uses the massage function according to the hot stone principle in winter, the system learns and automatically suggests the comfort function in wintry temperatures.

• If the user regularly switches on the heating of the steering wheel and other surfaces for seat heating, for example, this is suggested to him as soon as he presses the seat heating.

• The chassis of the EQS can be lifted to provide more ground clearance. A useful function for steep garage entrances or sleep policemen. MBUX remembers the GPS position at which the user made use of the "Vehicle Lift-Up" function. If the vehicle approaches the GPS position again, MBUX independently proposes to lift the EQS.

In terms of design, Mercedes-Benz has integrated ambient lighting behind the glass, making the display unit appear to float on the seamless instrument panel. There is also a separate passenger display, a-la Porsche Taycan. If no passenger is seated, the display becomes an animated decorative pattern of stars, so as not to distract the driver with additional infotainment content.

View fullsize

Central and passenger displays utilise OLED technology, where non-active pixels remain switched off, meaning that they appear as deep black rather than a greyish black that is visible on many computer monitors. With a multifunction camera and light sensor to adjust the brightness of the display and pre-empt driver actions, it’s expected that the EQS’ active and passive safety systems will work seamlessly with the MBUX Hyperscreen.

It appears the MBUX Hyperscreen takes the best of the 2021 Mercedes-Benz S-Class infotainment system, and builds upon it, seamlessly integrating multiple displays into a single panel. It’s a distinctly different approach from other EV manufacturers such as Telsa, who prefer to combine all features into a single, centrally-mounted touchscreen. Mercedes-Benz spends billions on R&D and probably millions determining customer preferences, so it’s likely their customers still prefer something akin to a traditional instrument cluster.

While the Mercedes-Benz system provides haptic touch feedback, There’s much criticism about the trend to remove all buttons from a vehicle’s interior. While we think it’s great to seamlessly integrate all system functions into one unit, presumably minimising cost and improving reliability, if that comes at a cost — the ease of quickly operating essential controls — then its not worth it. We hope Mercedes’ “zero-layer technology” and voice control systems can make basic actions like adjusting the climate control temperature or re-routing a navigation destination quick and painless, but we’ll have to wait until the vehicle’s reveal for more information. Mercedes-Benz will reveal the EQA SUV on January 20, and we think the EQS should break cover sometime in the first quarter of 2021.

View fullsize

View fullsize