SEA Electric to purchase 1,000 battery sets from Soundon New Energy Technology Co for electric trucks

Global automotive technology company SEA Electric has expanded its global reach through the purchase of 1,000 electric vehicle batteries from long-time technology partner Soundon New Energy Technology Co. The newly formed arrangement immediately follows SEA Electric’s recently announced US$42 million in equity financing.

Soundon has been providing SEA Electric with batteries since 2012, and the two companies have worked together closely on the development of seven SEA-Drive battery solutions over the course of the nine year relationship. SEA Electric is leveraging the cost benefits of Soundon’s battery and power electronics technical expertise, and their production efficiencies. The deal also allows SEA Electric to realise a significant 36 percent reduction in kilowatt hour (kWh) unit cost, and fulfilment of the battery production is expected to be completed in Q2 2021.

Soundon New Energy Technology’s manufacturing centre in China. Image: SEA Ealectric

Soundon New Energy Technology’s manufacturing centre in China. Image: SEA Ealectric

According to Tony Fairweather, SEA Electric president and founder, Soundon is not only a world-class leader in innovation and battery technology, but highly regarded for its product quality, on time delivery, and competitive pricing. “Our long-term relationship with Soundon has been a very successful commercial journey and we anticipate continuing to share our global successes along the way.” While the majority of the initial 1,000 battery units are slated for the United States, the balance will go to SEA Electric inventories in Australia, New Zealand and Southeast Asia, along with the company’s first entry into the European market.  

SEA Electric’s SEA-Drive technology fits hundreds of OEM platforms according to the company, with this large order from Soundon shared cross three major power-system models:

An Isuzu truck with SEA-Drive technology. Image: SEA Electric

An Isuzu truck with SEA-Drive technology. Image: SEA Electric

  • SEA-Drive 70 – contains 88 kilowatt hours (kWh)

  • SEA-Drive 100 – contains 101 kilowatt hours (kWh)

  • SEA-Drive 120 – contains 138 kilowatt hours (kWh)

Wu Peng, Vice President of Sales and Marketing for Soundon commented that “this is a significant milestone in our partnership with SEA Electric. Receiving this 1,000-unit order not only facilitates SEA Electric’s substantial global growth, it also positions Soundon as a leader in the export market for commercial electric vehicles. It’s a winning proposition for all.”

With global headquarters and key leadership in Los Angeles, SEA Electric currently has operations in five countries and more than one million miles of independent Original Equipment Manufacturer (OEM) testing and in-service operation in all markets.

SEA Electric is an Australian success story, and currently partners with commercial vehicle OEMs, dealers, operators and upfitters to deliver zero-emissions trucks around the world. The company is expected to deliver more than 1,000 electric commercial vehicles this year. The company forecast is to have more than 15,000 vehicles on the road by the end of 2023.

Soundon New Energy Technology’s manufacturing centre in China. Image: SEA Ealectric

Soundon New Energy Technology’s manufacturing centre in China. Image: SEA Ealectric

An example of SEA Electric’s SEA-Drive unit for OEMs. Image: SEA Electric

An example of SEA Electric’s SEA-Drive unit for OEMs. Image: SEA Electric


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