Nissan reveals paint colour palette for upcoming Ariya electric SUV
Nissan Ariya boasts two bespoke colours, reduced CO2 output during paint process
Two brand-new colours have been developed by Nissan, Akatsuki Copper and Aurora Green
Technological innovations in the paint production line reduces carbon dioxide output by 25%
Nissan has unveiled a palette of ten exterior colours for the Ariya SUV, a pleasing change from the likes of Volkswagen which only offers a greyscale palette plus red or blue on expensive variants of its ID.4.
There are four monotone and six two-tone options, and Nissan claims the paint portfolio was crafted to elevate Ariya’s premium look and feel. The colours are applied by a highly advanced, environmentally sustainable paint production technology that reduces carbon dioxide output by 25% according to the company – further reducing the environmental footprint of this zero emission vehicle.
New colours for a new era of electrification
The design team developed Akatsuki Copper and Aurora Green especially for the all-electric coupé crossover. “The ingenuity the Nissan Ariya represents inspired us to adopt an entirely new mindset for colour design,” said Lesley Busby, Colour Manager at Nissan Design Europe.
Nissan Ariya in Akatsuki Copper. Images: Nissan
“Ariya is the culmination of Nissan’s electric mobility expertise and a strong statement of intent for the future of EV design. We therefore worked hard to introduce a truly futuristic and technology-driven design language for the colours, analysing them in detail to create the perfect match for Ariya’s innovative personality,” Lesley Busby continued.
Inspired by the Japanese phrase for ‘dawn’, Akatsuki Copper’s striking appearance mimics the brilliance of a sunrise, reflecting the beginning of Nissan’s new brand identity. Its metallic sparkle is enhanced to evoke the conductivity of copper wires, honouring the model’s advanced EV technology.
Aurora Green takes its name from the beautiful ‘Northern Lights’ phenomenon, aurora borealis, commonly seen in the arctic. A sophisticated blend of different tones means the colour may appear green or purple depending on the angle that it is viewed, creating a sense of wonder and intrigue.
Technology innovation in colour
Nissan claims an all-new level of detail and depth to customer-favourite colours, created with state-of-the-art paint production techniques. Lesley Busby commented: “We know that black and white colours are some of the most popular options with vehicle owners in Europe and around the world. With Ariya, we have introduced a new level of richness and a premium veneer for these customer favourites. Combined with the quality and attention to detail seen throughout the colour palette, we’re excited for customers to experience Nissan’s new era of colour design for themselves.”
Sustainable production techniques
Technological innovation has also been employed to enhance the sustainability of the paint production line. Nissan has introduced a water-based paint which allows colours to be applied at a lower temperature, ensuring that each part of the vehicle can be painted together. This streamlines the entire application process, reducing carbon dioxide output by 25%.
The Ariya already has over 29,000 preorders worldwide according to Nissan, and is scheduled for a Japanese launch mid-2021 starting from 5 million yen ($66,700 AUD), and a European, Chinese and North American launch late in 2021.
While Nissan Australia has gone on the record as keen to import the Ariya, no Australian launch timing or pricing has been provided by the company. We’ll keep you updated if and when that changes.
